A Logo tells part of your business story. It is the actual mark that is most recognisable by the consumer. Think Coca-Cola, Apple and Nike. These logo marks below are their most recognised business asset.
Even though you all recognise these logos - there are other 'brand assets' that these businesses use to tell their brand 'story' professionally. The design elements together become the entire BRAND IDENTITY or as I like to say, how we tell their BRAND STORY. Using combinations of logo marks, graphic elements, marketing, packaging design, signage and colour, all aligned within a predefined brand 'guideline', these Companies ensure their brand remains consistent at every visual touchpoint to their consumer. Look at the CocaCola website landing page below - they use their logo and other brand assets strongly as a visual anchors on their home page - the graphic element of their product packaging front and centre with again their Coca Cola RED and the logo embedded literally in the middle of the page - you can NOT miss it. Very strong visual design. You can see why these global brands remain at the forefront of their industries.
Cellpoint, a previous Client required a new Logo. With a new store about to launch and plans to expand into more locations in Western Australia, we took their existing business logo and created a more professional and intelligent design that suited their target demographic. You can start to see their 'brand story' emerge when that logo is applied to instore illuminated signage.
In summary, your logo is one element of your brand identity - there can be many more dependent on how you market your business to the world. Think of how your brand identity (and all those visual marketing assets) can tell your 'story' to your target audience.
Investing in professional graphic design ensures your visual communication remains professional, intelligent and remarkable.