Introducing Scarborough Beach Swimming Club (SBSC)

A new name and a new brand story for a long established Perth based Sporting Club. This brand was developed specifically to elevate the Club into a fresh new era. With new Committee in place, The Little Workshop worked closely with them to ensure their new brand identity will remain professional into the future.

Bold design for visual impact as swimmers head to the finish line!

design brief

A strong and very professional brand identity needed to be created for SBSC. This Club wanted to elevate their position as a premier Club in WA with a new name and brand identity. The Club were concerned about attracting the right corporate sponsors and the ability to chase larger businesses to invest in the Club. Having a fresh new brand identity will assist the Club to present as a professional Club who will be taken seriously.

You will see here the old logo for Tuart Hill Swimming Club which represented the club well.

With the relocation of THSC to the new Scarborough Beach Pool in Perth, there was a major disconnect in marketing the club to both potential new swimmers AND their new target sponsors.

A large undertaking by the new committee culminated in a new name and new brand identity being voted in at the AGM in 2020.

The new colour palette was selected to inspire the water and the sunsets down at the impressive Scarborough Beach Pool facility in Perth Western Australia.

SBSC Club merchandise and livery

The monogram SBSC as a stand alone icon

Design features

  • beautifully designed
  • professional polished logo
  • must incorporate SBSC monogram letters as a stand alone 'icon'
  • Must be seen as a serious Club by existing and potential future larger financial sponsors

Imagine the possibilities for your new business with a graphic design studio that delivers creative solutions like this!

Are you ready?  Let’s work together!