Introducing Australian Food Trading Company (AFTC)

A new name and a new brand story for an old time Melbourne based food distribution company. This brand was developed specifically to bring a tired business into a fresh new era. With new Management in place, The Little Workshop worked closely with new management to ensure their new brand identity will remain professional into the future.

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design brief

A strong, geometric logo mark was designed and border shape included to finish this logo. As AFTC need to use the 'AFTC' letters only in some labelling requirements, the logo needed to work in primary and secondary versions. This way the full logo or simply the AFTC in the surrounding rectangular shape can be selected dependent on the use case.

Design features

• beautifully designed
• professional polished logo
• must have primary and secondary version of just AFTC letters
• will need to work as umbrella brand to other business brands as the company rolls out new product lines

Imagine the possibilities for your new business with a graphic design studio that delivers creative solutions like this!