Introducing SBSC (Scarborough Beach Swimming Club). The premier Club for Perth Swimmers to join!

Incredible transformation for this new brand identity!  Working with a Not for Profit sporting Club was very rewarding. Seeing the swimmers speeding down the lanes with their impressive boldly branded swim caps was definitely a proud moment!

Not only a rebrand but a name change too - what was Tuart Hill Swimming Club has now become Scarborough Beach Swimming Club - or now known as SBSC! This rebrand came about after the clubs relocation to the impressive new Scarborough Beach Pool facilities in Perth Western Australia.

With a very long history and brand heritage, it was a huge undertaking for the Club to vote in a new brand identity. Not only did this go to an AGM vote, but the proposed new brand identity and colour palette also had to be approved by Swimming WA coupled with alignment to the future Club direction of becoming Perths premier Swimming Club!

To the left you can see the old logo for Tuart Hill SC.

Not being a swimmer myself, my son recently joined this outstanding Club and of course I offered any assistance and collaboration on their new brand identity. I think it turned out pretty well!

What I love about the new SBSC brand:

  • bold
  • fresh
  • professional (needed to attract corporate sponsors)
  • striking
  • colour palette of the water and the sunset (beautiful Scarborough Beach Pool is outdoors)
  • most importantly... the kids love it!

Boldly branded swim caps for our swimmers to really stand out at swim meets!

Feel free to visit their website. It's an outstanding team of volunteers that run this awesome swimming club.